The words “market research” may conjure images of hiring six-figure consulting firms, but understanding customer needs and business opportunities does not require complex statistical processes or degrees. Regardless of your resources, market research is necessary to fine-tune an effective marketing plan that grows your phone repair shop.
This guide covers easy-to-implement market research tactics, relevant insights to uncover about your customers and competitors, and how to implement the findings with a well-defined phone repair marketing strategy.
04 Tips for Conducting Phone Repair Market Research
Market research does require effort, though not necessarily big budgets. These four simple tips provide mobile repair shop owners with an uncomplicated, tactical approach to learning more about current and potential customers:
1. Survey Existing Customers
An easy way to uncover how customers perceive your business and what drives their purchase decisions is by asking directly. Create a 5-7 question survey covering overall satisfaction levels, why they chose your shop, potential areas for improvement, what phone issues they experience, and their future service needs. Offer a promotion like 10% off their next repair for completions.
2. Search Online Review Sites
Over 97% of customers read online reviews, presenting another way to gather candid customer feedback at scale for free. Search your Google Business Profile, Facebook, and other sites to analyze what customers highlight (good or bad) about the experience at your shop. Look across local competitors, too.
3. Study Traffic Sources & Patterns
Log into your site analytics dashboard through Google Analytics. Under “Acquisition > All Traffic > Source / Medium,” view where visitors come from, whether organic search, paid ads, referrals, etc. See which pages attract attention. You must pair web traffic data with in-store traffic observations of key customer demographics like age, gender, device type, etc.
4. Evaluate Competitors’ Online Presence
Conduct an analysis of competitors’ websites, social media, advertising methods, reviews, location expansion plans announced online or permits filed, and other digital elements. Identifying their phone repair marketing approach, strengths to emulate, weaknesses to capitalize on, and signals of next moves help refine your strategy.
Key Phone Repair Market Points You Should Know
Conducting even small-scale market research through surveys, analytics, online signals, and competitor monitoring provides advantageous intelligence. Though your research will uncover additional ideas specific to your locale, here are key questions the process should help answer:
- What phone models and issues bring customers in? This indicates devices to stock parts for, tech training needed, marketing messages, etc. Track trends over time as new models launch.
- Which marketing efforts show results? If a banner ad or social media post drives site traffic and phone calls, double down on those platforms.
- How do customers perceive your brand? Product quality, customer service, transparency, and pricing all impact how repair shops are viewed and chosen.
- How does your shop compare to local competitors? Offering more device models serviced, certifications, tech specialization, online booking, improved reviews, and added conveniences like free lifts to work while phones are repaired helps you stand apart.
- Who makes up your target customer audience? Understanding audience demographics and psychographics around income, home ownership, tech proficiency, lifestyle, and needs aids in more effective personalized marketing outreach across channels.
- What additional services would customers use? Look for opportunities to meet broader needs like phone trade-ins, accessories, protection plans, at-home appointments, etc.
Conclusion
While the DIY tips above allow phone repair shop owners to tap into customer insights themselves, properly interpreting findings and sculpting an integrated marketing strategy requires experience. Misreading data or implementing disjointed, ineffective tactics wastes precious time and budgets for independent store owners already wearing multiple hats. Working closely with a specialized partner like RepairGrow helps successful businesses stand out from their competitors struggling to get by each month.
Their phone repair team has experts in marketing who analyze research data to create clear plans that capture business goals. They measure progress by tracking quantifiable KPIs and oversee the implementation of tactics across channels for maximum exposure and conversions. Schedule a consultation today!
Frequently Asked Questions
What are the benefits of market research for phone repair shops?
Market research allows phone repair businesses to understand customer needs, reveal service opportunities, evaluate competitor offerings, set measurable goals, and make data-informed marketing decisions for growth.
What types of phone repair market research can I conduct myself?
Shop owners can survey existing customers, analyze online reviews, study web, and sales analytics, monitor online competitor signals, and conduct local area demographic research using free or low-cost tools.
Why should phone repair shops hire a marketing agency to assist?
Top digital marketing agencies offer outsourced expertise in conducting detailed market analysis, deciphering implications, and sculpting integrated strategies shop owners need more capacity for while managing day-to-day responsibilities. Their team translates findings into execution.
